Underscores, Optimization & Arms Races A dozen years ago, the web started to reshape itself around major companies like Google. We can understand the genesis of today’s algorithmic arms race against the tech titans just by looking at a single character. This is all ancient tech history...
Three's a Trend: The Decline of Google Search Quality Noticing a pattern here? Paul Kedrosky, Dishwashers, and How Google Eats Its Own Tail: Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches — from appliances, to...